Content Marketing Program

> Professional content created, optimised, distributed and maintained

We have seen many so called Social Media experts come and go. Concerning themselves with how many “Likes” they have, or overcharging for Designing Twitter backgrounds. Meanwhile, we’ve been focused on the important part: Content.

Every one of our bespoke Content Marketing programs, includes a monthly interview with Owen, our resident Sales Strategist. This results in professional, engaging, search optimised, articles being written on your behalf, and with your brand/voice, and then shared and promoted via your website, blog, social media channels, email marketing activity, and other related web publications.

> Typical Content Marketing Program

Programs are designed around you, your business and your budget, but tend to include…

  • Branding and customisation of relevant Social Profiles. This would be based on research of your target audience, but could include Facebook, Twitter, YouTube, Google+ and LinkedIn.

  • A monthly interview between our resident Social Media Journalist and relevant stakeholders, leading to the writing of 4 Articles / Blogs which are then re-purposed and promoted via:

    • Your website

      • We will create graphics and snippets of content from the articles and integrate into them into your company website

    • Your Blog

      • We will create graphics and post the articles to the blog

    • Your Social Media Channels

      • We will create bite-sized imagery, copy and polls around the articles, and promote these across social media

    • A New or Existing Email Marketing Campaign

      • We will wrap all 4 of the monthly articles into a Monthly eBriefing

        • This can include a custom branded HTML template, mailing list management, and reporting on all campaigns

  • Management of Social Media

    • Daily Twitter content & responses

    • Weekly Facebook & LinkedIn content & responses

  • Google Analytics and Monthly Report Analysis / Recommendations

  • Search Engine Optimisation of both the Website and the Blog articles

Google